From How to Unleash the Power of Content @ jeffbullas.com:
The opportunities [of content marketing] are global and far reaching if you can overcome the challenges.
- It positions you as an expert – Content will position you and your brand over time as a thought leader.
- Networking opportunities – Connecting online will lead to face to face meetings that will make the virtual connection real and strong.
- It has given the introvert a voice – If you feel that you are too quiet to be successful then content and a platform will provide you with an online platform and channel.
- Online asset – Content built up overtime provides opportunity to create our own online asset & IP that you own.
- Monetise your content – By packaging your content online and selling it as an online course, book on Amazon or a paid seminar content can be turned into cash.
