Study: 90% B2C marketers use Facebook
From 2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends @ contentmarketinginstitute.com: On average, B2C marketers use four social media networks to distribute their content, compared...
View ArticleThe history of content marketing
The opening video from Content Marketing World on "The Power of Story". The idea of this video is that content marketing has been around for hundreds of years, but just now has it really gained...
View ArticleTop required skills of the Community Manager: writing, customer relations
From 10 Key Stats of the Community Manager Space #CMAD @ web-strategist.com: Altimeter Group conducted analysis of 30 global job descriptions of Community Managers to ascertain patterns on job...
View ArticleCar brands’ content strategy: focus on Engagement Oriented Posts
From The Race for Social Media Engagement @ visual.ly: Many auto brands maintain a large number of profiles on Facebook, Twitter, YouTube and Pinterest. Some brands have one page for each model, some...
View ArticleSocial Media Dimensions Quick Reference, by downgraf.com
The Ridiculously Exhausitive Social Media Design Blueprint features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest...
View ArticleVisual content: overview and cases
From How to Tell a Visual Story (Even You, B2B): A Marketer's Guide @ marketingprofs.com: How can you prepare your brand to benefit from the power of visual content such as photos, slides,...
View ArticleThousands of Facebook Status ideas to drive engagement
As found on Write better Facebook Status Updates with these 5 Templates @ postplanner.com: The Facebook Status Ideas engine
View ArticleHow content marketing, social media & SEO work together
From BORING NO MORE: Understanding the Potential of Content Marketing @ marketingadept.com: The person with the biggest bullhorn no longer gets to own the conversation.Today, the most interesting voice...
View ArticleThe many faces of online influencers
From The Many Faces of Influence @ traackr.com: Online influencers come in many forms. From the web celebrity to the nerdy expert to the personal brand. Among these influencer profiles are: the...
View ArticleIdeas and inspiration for content optimised for social media
From How to Unleash the Power of Content @ jeffbullas.com: The opportunities [of content marketing] are global and far reaching if you can overcome the challenges. It positions you as an expert –...
View ArticleThe State of Content Marketing in 2013
Some highlights from this infographic: $118.4 billion will be spent on content marketing, video marketing, and social media in 2013 Marketers spend over 25% of their marketing budget on content...
View ArticleMajor challenge facing content marketers: producing the kind of content that...
From Content Marketing in Australia: 2013 Benchmarks, Budgets and Trends:
View ArticleInterruption marketing vs inbound marketing: overview
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